Generative Agent: campaign copy, on demand.
Generative Agent will write campaign copy, templates, and variants based on the audience and goal Engagement Agent already prepared — planned for a future release.
Input
Audience and goal from Engagement Agent
Output
Campaign copy, templates, and variants — planned
What it does
What Generative Agent does.
- Drafts campaign copy matched to the selected audience and goal
- Generates message templates and channel-ready variants
- Suggests personalization based on behavior and segment
- Produces A/B-ready variants for testing tone and offer
Recovery nudge — limited-time free shipping
PreviewDraft for: mobile checkout droppers
Subject
Still thinking it over? Free shipping, today only.
Body
Your cart’s waiting — complete checkout in the next 24 hours and shipping’s on us.
Draft only — your team reviews and edits before anything sends.
The problem it solves
Why this agent exists.
Once a campaign is briefed, someone still has to write the copy, adapt it per channel, and produce variants to test. Generative Agent is planned to remove that step by drafting copy directly from the audience and goal.
How it works
Step by step.
- 1Takes the audience and goal defined by Engagement Agent
- 2Drafts copy, subject lines, and variants for review
- 3Adapts tone and content to the channel and segment
Example workflow
See it in action.
Engagement Agent hands off an audience and goal
"Recover mobile checkout droppers"
Generative Agent will draft campaign copy
a subject line, body, and CTA matched to the goal — planned
Tone and channel variants are produced
push, email, and on-site versions of the same message
Your team reviews before anything sends
edit, approve, or regenerate — nothing ships unreviewed
What it produces
What Generative Agent creates.
Generative Agent
Get early access to what's coming.
Request early access to use the live agents today, and be first to try Generative Agent when it ships.