Engagement Agent: turns signals into audiences and campaigns.
Once Insight Agent flags a signal, Engagement Agent turns it into a suggested audience, campaign idea, and next-best action — ready for your team to review.
Input
Signal, affected cohort, and recommendation from Insight Agent
Output
Ready-to-review audience, campaign idea, and next-best action
What it does
What Engagement Agent does.
- Creates suggested audiences directly from a growth signal
- Proposes campaign ideas and next-best actions matched to each opportunity
- Builds recovery campaigns for users showing churn or drop-off risk
- Packages every suggestion as ready-to-review, not auto-launched
- Keeps your team in control of what actually goes live
Mobile checkout droppers
Ready for reviewstarted_checkout AND NOT completed_checkout AND device = mobile
- Campaign idea
- Recovery nudge — limited-time free shipping
- Goal
- Recover checkout drop-off
- Channel
- Push + email
Nothing launches without your team's approval.
The problem it solves
Why this agent exists.
Finding a signal is only half the job — someone still has to translate it into segment logic, decide who belongs in it, and brief a campaign. Engagement Agent closes that gap, so an insight becomes a reviewable audience and campaign idea in one step.
How it works
Step by step.
- 1Engagement Agent reads the signal and evidence from Insight Agent
- 2It drafts segment logic and a matching audience definition
- 3It proposes a campaign idea and next-best action for that audience
- 4Your team reviews, adjusts, and launches — nothing goes live without approval
Example workflow
See it in action.
Insight Agent flags checkout drop-off
for returning mobile users
Engagement Agent builds a suggested audience
"Mobile checkout droppers, last 7 days"
A recovery campaign idea is proposed
with the audience, goal, and channel pre-filled
Your team reviews and launches
in a fraction of the time manual triage would take
What it produces
What Engagement Agent creates.
Engagement Agent
Start with this agent today.
Request early access and see Nudgg work on your own product data.